Loose Goose Miami Marketta - Promotion Package
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ABOUT THE PROJECT
How do you sell out a venue some of Australia's biggest acts hadn't?
When we began our strategy for Loose Goose's 2025 headliner at Miami Marketta, Gold Coast, it was clear that a simple poster wasn't going to cut it. With high overheads and lots at stake, the band needed a way to strike out from the mass of surf rock bands and showcase why this show was worth all the fuss.
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THE PROBLEM
However, much has changed since 1990. While still a highly successful and popular brand, it was clear when talking to customers and staff that there was room for some nostalgic designs.
Staff suggested customers would often come in, reminiscing of the old stores, and stating how much had changed. I wanted to create a collaboration which honoured the origins of Volcom, while showcasing their modern direction and why they aren't just another surf brand.
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